Reality Check – Hardcover

Reality Check: The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition

$20.82 $42.18

Reality Check is a hardcover for readers who enjoy fiction with real texture to it. Runs to about 474 pages, so it's an easy book to lose an evening to, and a nice one to give.

What it's about

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance

Book details

Format: Hardcover
Pages: 474
ISBN: 9781591842231
Published: 2008-10-30
Dimensions: 16.5 x 3.8 x 23.5 cm
Category: Non-Fiction

Frequently asked questions

Is Reality Check available in paperback or hardcover?

This listing is for the hardcover edition of Reality Check.

What language is this edition in?

This edition is in English.

How fast does Bookston ship?

Shipping is free on every order, with no minimum. We ship within the United States only; orders leave our Denver, Colorado warehouse in 1–2 business days and usually arrive within 5–7 business days.

What if the book arrives damaged or isn't what I expected?

You have 30 days from delivery to return it in new condition for a full refund. If it arrived damaged, defective or wrong, we cover the return shipping.