The Catalyst: How To Change Anyone'S Mind

Some stories stay with you long after the last page. The Catalyst: How To Change Anyone'S Mind is one of them – a hardcover that rewards an unhurried read. Runs to about 288 pages, so it's a book you'll want to pass on to a friend when you're done.

What it's about

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Book details

• Format: Hardcover
• Pages: 288
• ISBN: 9781982108601
• Published: 2020-03-10
• Dimensions: 14.0 x 2.3 x 21.3 cm
• Category: Non-Fiction

Frequently asked questions

Is The Catalyst: How To Change Anyone'S Mind available in paperback or hardcover?

This listing is for the hardcover edition of The Catalyst: How To Change Anyone'S Mind.

What language is this edition in?

This edition is in English.

How fast does Bookston ship?

Shipping is free on every order, with no minimum. We ship within the United States only; orders leave our Denver, Colorado warehouse in 1–2 business days and usually arrive within 5–7 business days.

What if the book arrives damaged or isn't what I expected?

You have 30 days from delivery to return it in new condition for a full refund. If it arrived damaged, defective or wrong, we cover the return shipping.